Initially against the idea of screens in our shop with a more rustic aesthetic, we came round to the idea and now have a larger screen on our wall, and a tablet on the counter.
The television on the wall has a loop of videos running, starting with a little welcome video, to introduce you to the Ginger & the Brown!
After this, there are some funny videos of the dogs, some helpful tips and how to videos, and of course, some of our wildlife videos! The purpose of the screen is to give our customers some inspiration and ideas to entertain their dogs, to provide a bit of entertainment for the kids that come in, and to give a bit of fluidity and movement to the shop - there's nothing worse then the awkward feeling of walking into a deadly still shop, and feeling watched the whole way round!
The tablet on the counter has a host of videos on it to show our customers how their dogs can use a product, and with WiFi connection, we can immediately compare quality and price across our customer's dog food choices to help everyone save some money or gain higher quality food!
We hope that by adding in these screens, we can boost the experience our customers receive as they shop with us!