We are abandoning the label of pet shop, the image of a cluttered, dark, stale store, with staff frequently offering outdated, unethical or sometimes dangerous advice. Instead, we are bringing pet and wildlife care in line with modern living and knowledge. Our store was just the start of our plans, we have set in motion a host of ideas to bring convenience, knowledge and quality to the heart of your lifestyle, starting with Tail Mail - our monthly subscription for dogs!

After graduating from university, Josh with an Honours degree in Animal Behaviour, and Rachel with an Honours degree in Bioveterinary Science, we worked as colleagues in animal care, for a group of scientists at the University of Liverpool, for several years. Having both kept a wide variety of animals all our lives, but now choosing and paying for their products ourselves, we noted that whilst retailers in other industries gave customers the ability to find new and exciting products, the pet and wildlife industry lagged behind in a serious way.

We decided to launch our own company, where our focus is on using our knowledge to hand-pick the products that we stock, with you, and your pets and wildlife at the heart of our decisions. Our products are not only fantastic, but are also high quality, appropriate and ethical, and are natural or sourced locally or within the UK where possible. We want to help you to make informed choices about the products you purchase from our store, and we do not simply stock our shelves with mainstream brands. Subscribers to Tail Mail benefit immediately from our knowledge and experience, as we essentially become their dog's personal shoppers!

Supporting other small businesses is core to our ethos, and means our products have a lower carbon footprint. But we want to go further than supporting other small businesses. We want to give back to our community, and particularly strive to support projects however we can, which we believe will benefit UK pets and wildlife.

So come and meet us! You’ll find us at Blakemere Village in Cheshire, and please bring your dogs too! You can also shop online with us, or subscribe to Tail Mail!